What the app keeps, and what it sends.

Morning Vow is a local-first app. There are no accounts, and we run no server for the app. Speech recognition happens on your iPhone. Your voice and your affirmations never leave the phone. The app sends anonymous usage analytics, and Apple checks that your subscription is active. The only personal information we ever hold is your email address, and only if you give it to us.

Your affirmations, your alarms, your streak, and your settings are stored on your device. When you speak to answer an alarm, iOS recognizes your speech on the phone itself. The app sends no audio to us or to any third party, and we never store or transmit recordings or transcripts of what you say. The text of your affirmations is never included in any log, analytics event, or network payload. The app keeps your affirmations, your alarms and your streak out of iCloud and computer backups, so a new phone starts fresh. Your settings switches, and a few technical notes such as the times your alarms are set for, are part of your iPhone’s normal backup; your affirmations never are.

Where available, help writing your lines runs on the phone with Apple’s on-device model. Your goal and the drafts never leave the phone.

A wake voice is a recording you or someone you trust makes as the alarm’s first sound, and it is the one recording the app keeps. It stays on your phone: it is kept out of iCloud and computer backups, it is never part of any analytics event, and the app has no way to send it anywhere. Deleting the recording, the alarm, or the app deletes it.

Anonymous usage analytics. Usage events go to PostHog, an analytics service. They describe app behavior, for example that an alarm fired or a screen was opened, so we can find and fix problems. Each event carries a random ID made on your phone, plus the app and iOS version, so one install’s events can be grouped. They are not tied to your name, email, or any account (there are no accounts), and they never contain audio, transcripts, or affirmation text. You can switch them off at any time: in the app, Settings → Privacy → “Share anonymous usage statistics”. Nothing you pay for depends on it.

Crash reports come from Apple. If you choose to share analytics with app developers in iPhone Settings, Apple passes us anonymous crash reports. You control this in iPhone Settings → Privacy & Security → Analytics & Improvements.

We do not run ads, we do not use advertising trackers, and we do not sell or share your data with data brokers.

Morning Vow has no sign-up, no login, and no cloud backend of ours. We cannot read your data because it never reaches us.

If you join the list on this site, we store your email address and the day you joined, and nothing else. They sit in our own database at Amazon Web Services, which also hosts this site. We use the address only to tell you when Morning Vow ships and to send you updates about it. Every email includes an unsubscribe link; unsubscribing stops the emails at once. Joining the list is entirely separate from the app: the app itself never asks for or handles your email address.

Subscriptions and one-time purchases are handled by Apple through the App Store. We never see your payment details. Apple provides us aggregate, anonymized sales reporting.

The app checks whether your subscription is active directly with Apple, through the App Store. That check never carries your name, your voice, or your affirmations.

Two services handle data on our behalf: PostHog (anonymous usage analytics) and Amazon Web Services (hosts this site and holds the email list, only if you join it). Each one is required to give your data the same protection this policy promises, or better. Apple handles purchases, and crash reports if you choose to share them, under Apple’s own privacy policy.

• On your phone: your affirmations, alarms, streak and settings stay on your iPhone until you delete them or delete the app. Deleting Morning Vow deletes all of it from the phone. We hold no copy.
• Anonymous analytics: PostHog keeps them only for its standard retention period, then deletes them. We never extend it. These events carry no name, no email and no account, so we cannot pick one person’s events out, to show them or to delete them. Switching them off in Settings, or deleting the app, stops them.
• Purchases and crash reports: Apple keeps your purchase history and any crash reports you share under Apple’s own privacy policy.
• The email list: your address stays on the list until you unsubscribe or ask us to delete it.
• Permissions: you can take back the microphone or the alarm permission at any time in iPhone Settings.

To ask for deletion, write to support@morningvow.com. We will delete your email address from the list, and anything else we hold that can be tied to you. The anonymous data cannot be tied to you. That is what anonymous means here.

If this policy changes, the new version will be posted on this page with an updated date. Material changes will be noted in plain language at the top.

Write to hello@morningvow.com, or by post to 350 Northern Blvd, STE 324-1676, Albany, NY 12204-1000.